Sunday, November 29, 2009

The Freedom Tray



My good friend Gary Smith, over at Empties Crushed, just recently purchased his own set (2) of "Freedom Trays" (note the video above) after a few of us were at his house watching college football, when this extremely entertaining commercial came across ESPN about 3 or 4 times.

Highlights on the commercial, the graphically animated "Freedom Tray" with digital food/drink being placed into the tray, that lasted about 15-20 seconds, this company paid someone for at least 5-6 days of design and execution of a digital "Freedom Tray" - that alone makes purchasing your own set worth it.

Actually going to a fast food drive-thru and handing your own tray for them to place your food in, let me ask this, how do you approach that scenario...

"Excuse me, I have my own tray, yours are flimsy and all of my fatty food will spill and ruin my Escelade's leather seats"

-or-

"hi, is it ok if I give you my own tray to put my food in, it's not that I don't trust your trays, mine is just better, and I paid a lot of money for it. Also, please don't spit in my burger, I'm not a cop."

This isn't a joke people, the "Freedom Tray" or "FT Awesomeness" as the kids are now referring it to on the streets, is real and will be arriving in at least 1,063 homes, individually numbered, for their new owners to enjoy.

Pre-production for the "Freedom Tray Owners" commercial is under way, it will most likely be a joint venture between myself, Brian Tirpak, Daniel Yost, Gary F. Smith, Jess A. Cooper, and potentially other professionals with lost of money. We will be putting our freedom trays to use, at the drive-thru, at the ball-game, and maybe..just maybe, at a picnic, all caught on film and for your viewing pleasure, so stay tuned to Orange Cupcakes and Empties Crushed for when the commercials hit the airwaves.

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